Beyond IQ

FriendsSquare was found with the vision of bringing back emotional intelligence to the workplace. Our campaign BEYOND IQ launched with a promise that is central to our organisation's vision - we don't promise to change your employees, what we promise is to build and foster an asset that your employees already possess - Emotional Intelligence. A promise to build someone's IQ is a long shot, but one to foster an individual's emotions, to bring them to their best potential. FriendsSquare delivers on this promise with the launch of our awareness campaign. Through expert panel talks, social media campaigns and breaking stigmas through our panel discussions, our company set to launch a transformed workplace.

THE CAMPAIGN

BEYOND IQ, an awareness campaign centred around Emotional Awareness by FriendsSquare, was aimed at spreading awareness, building understanding and fostering EQ at the workplace. This campaign was a month long awareness campaign which started on March 19, 2021, where the team of FriendsSquare aimed to disseminate information around emotional intelligence in a number of different ways. During this duration, the campaign saw an attendance of 350+ individuals from diverse backgrounds pan-India.This campaign served as an extension of their organisation's vision which is to foster emotional intelligence in contemporary workplaces - which are increasingly being drawn towards valuing individuals only for their IQ. FriendsSquare, through this campaign aimed to bring about a change in the way the world values emotions in the workplaces, and asserts that it is EQ that sets the foundations for what makes or breaks a successful organisation.

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