Preparing first time Managers to Lead in Brand Protection and Anti-Counterfeiting Technology

Sector: Brand Protection Anti Counterfeiting Technology
Audience: Corporate Team
Format: Workshops & Coaching
Focus: Organizational Capability

The challenge

New managers lacked clarity on expectations and struggled to step into leadership roles, while unconscious biases and unclear feedback created friction and slowed career progression.


Our approach

FriendsSquare implemented a structured intervention for first-time managers combining psychometric tools, interviews, tailored leadership training, floor observation validation, and personalized coaching.

  • Assessments and Feedback: Increased recognition of strengths, limitations, and behavioral patterns.
  • Bias Awareness: Training helped managers identify unconscious biases and build fairer decision-making.
  • Leadership Adaptability: Managers learned to adjust styles to team needs and organizational goals.

Inside the Program

Structured profiling using psychometric assessments and in-depth interviews.

What Stood Out

Floor observation validation and personalized coaching sessions to ensure classroom learnings stick.

Impact & Outcomes

Clear identification of employees fit for first-time manager roles and unbiased promotion pathways.


"Understanding diversity and respect is central to our culture. The program helped our teams translate core values into everyday respectful communication."

VP of Human Resources Brand Protection Tech Brand